Thank you for choosing BookMyPro (the "App," "Site," or collectively, the "Services"). We at HeyAura, Inc. ("Aura," "BookMyPro," "we," "our," or "us") respect your privacy and are strongly committed to keeping secure any information we obtain from or about you. This Privacy Policy explains how we collect, use, disclose, and protect your personal information ("Personal Data") when you use our mobile application, visit https://bookmypro.ai/ (the "Site"), or otherwise interact with our Services.

By accessing or using our Services, you agree to the collection, use, disclosure, and other practices described in this Privacy Policy. If you do not agree with these practices, please discontinue use of our Services.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time for legal, regulatory, operational, or other reasons. When we do, we will post the revised version on our Site or within our App and update the "Last Updated" date above. It is your responsibility to check periodically for changes. Your continued use of or access to our Services following the posting of any changes constitutes acceptance of those changes.

2. Information We Collect

We collect "Personal Data" that identifies, relates to, or can be associated with you. The type of Personal Data we collect depends on how you interact with our Services.

2.1 Personal Data You Provide

Account Information

When you create an account with BookMyPro, we may collect information such as your name, email address, phone number, mailing address, date of birth, payment details you add for Booking Fees or other purchases, and account credentials (username, password).

Payment & Transaction Information

When you pay a Booking Fee or make any other purchase in the App, our third‑party payment processor collects your cardholder name, card number, expiration date, CVV, billing address, and transaction details (amount, date, booking ID). BookMyPro only receives a limited set of this data—for example, the last four digits of your card and a payment‑status token—so we can record the fee, issue refunds or credits, and provide receipts.

User Content

We collect any content you provide to us through our Services (your "Content"), including text prompts, images, audio, or other files you upload. This may include photos or media you authorize us to access for scanning or identification within your home.

Communication Information

If you communicate with us (e.g., via email, social media, support channels), we collect Personal Data such as your name, contact information, and the contents of your messages.

Other Information You Provide

We collect other information you may provide, such as responses to surveys or event registrations, or additional data to verify your identity or age.

Optional Integrations

• Calendar Access: To schedule home‑related tasks.
• Contact Access: If you invite others to join or share access to the App or Site.

2.2 Personal Data We Receive from Your Use of the Services

Usage Data

• Information about how you interact with our App and Site, such as features used, items viewed or clicked, or actions taken.
• Date and time of access, pages visited, in‑app or in‑site preferences, and crash data.

Device Information

Details about the device(s) you use, including operating system, device type, browser information, App or Site version, and unique device identifiers.

Log Data

IP address, browser type, time zone, and how you navigate or interact with our Services.

Location Data

• General Location: We may determine the approximate area of your device for security, fraud detection, or to tailor your service experience.
• Precise Location: In some cases, you may choose to provide precise location data (e.g., from your device's GPS) so we can suggest nearby services or professionals.

Cookies and Similar Technologies

We may use cookies, pixels, and similar technologies to operate and improve our Services. These technologies help us remember preferences, personalize content, and understand user interactions. You can adjust your browser settings to block or delete cookies, though certain features may be unavailable if you do.

2.3 Information from Third Parties

We may obtain information about you from trusted partners, such as hosting services, analytics providers, payment processors, and security vendors who help us safeguard and improve our Services. We may also collect publicly available information (e.g., from the internet) to help train and improve our AI models.

3. How We Use Your Information

We use Personal Data for the following purposes:

Provide and Maintain Our Services

• Operate, maintain, and improve the App, Site, and related tools.
• Process orders, collect Booking Fees, manage returns or exchanges, and provide support.

Analyze and Develop

Understand how you and others use our Services to improve existing functionality, develop new features or products, and refine AI‑based offerings.

AI Model Training

We may use the Content you submit (e.g., text prompts, images) to train and enhance the models that power BookMyPro's AI features. If you wish to opt out of contributing your Content for model training, please see Section 10 below.

Personalize and Enhance Your Experience

• Tailor recommendations, notifications, and user experiences based on your preferences, location, or interactions.
• Provide more accurate responses or suggestions through the AI features.

Communication

• Respond to inquiries, troubleshoot issues, and send administrative or transaction‑related messages.
• Send marketing or promotional materials in accordance with applicable law (you can opt out at any time).

Legal, Fraud Prevention, and Security

• Detect, investigate, or prevent fraud, payment fraud, illicit activity, policy violations, or threats to the security of our Services.
• Comply with laws, regulations, legal processes, or enforce our agreements and policies.

4. How We Disclose Your Information

We do not "sell" or "share" (as defined by applicable privacy laws) your Personal Data for cross‑context behavioral advertising. However, we may disclose your Personal Data under the following circumstances:

Service Providers and Vendors

We may share Personal Data with third‑party service providers who perform services on our behalf, such as hosting, data analytics, customer support, payment processing, content delivery, and marketing assistance.

Payment Processors

We share payment information with third‑party processors solely to complete your Booking Fee or other transactions. These processors may store your payment credentials in accordance with PCI‑DSS requirements and their own privacy policies.

Home Professionals

With your permission, we may share relevant Personal Data (e.g., your address or contact details) with home service professionals to coordinate maintenance tasks or communicate about services.

Business and Marketing Partners

We may share limited user data with trusted partners for legitimate business or advertising purposes, provided such sharing complies with applicable law.

Legal or Regulatory Authorities

We may disclose Personal Data if required to comply with a legal obligation (e.g., subpoena, court order) or if we believe it is necessary to protect the rights, property, or safety of our users or others.

Business Transactions

Your information may be transferred in connection with a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction. We will ensure the acquiring party continues to honor this Privacy Policy.

With Your Consent

We may share your Personal Data with third parties if you expressly consent or request that we do so.

5. Data Retention

We retain your Personal Data as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing the Services, complying with legal obligations, resolving disputes, and enforcing our agreements. The specific retention period may vary based on factors such as:

• The type of Personal Data and purpose for which it was collected.
• Legal requirements mandating retention.
• Our legitimate business needs (e.g., security, fraud prevention).
• Transaction data (e.g., Booking Fee receipts) necessary for tax, accounting, or charge‑back obligations.

Once we no longer need your Personal Data, we will securely delete or de‑identify it. If you wish to request deletion of your Personal Data, please contact us at support@bookmypro.ai.

6. Children's Privacy

Our Services are not directed to, nor intended for, children under 13 years of age. We do not knowingly collect Personal Data from children under 13. If you believe a child under 13 has provided us with Personal Data, please contact us at support@bookmypro.ai. We will investigate and, if appropriate, delete the information from our systems.

7. Security

We implement commercially reasonable technical, administrative, and organizational safeguards to protect your Personal Data against unauthorized access, disclosure, alteration, or destruction. However, no method of transmitting data over the internet or storing data electronically is completely secure. You should take steps to protect your account and personal information, such as using strong passwords and safeguarding your login credentials.

If you believe your account or Personal Data has been compromised, please contact us immediately at support@bookmypro.ai.

8. User‑Generated Content and AI Outputs

Public Areas

If you post reviews, comments, or other user‑generated content in a public area of the Services (e.g., discussion boards, community forums), that content may be visible to others and can be collected or used by third parties outside our control.

AI Accuracy

Our AI features generate responses by predicting the words most likely to appear next. This process can sometimes yield inaccurate or incomplete information. You should not rely on the AI's factual accuracy. If you notice factually inaccurate information about you in the AI output and wish to request its correction or removal, please contact us at support@bookmypro.ai.

9. Third‑Party Websites and Links

Our Site or App may link to third‑party websites or services that we do not control. We are not responsible for the privacy or security practices of these third parties. We recommend reviewing the privacy policies of any external sites or services you visit.

10. Your Privacy Choices

Depending on your jurisdiction, you may have certain privacy rights regarding the Personal Data we hold about you. These may include the right to:

• Access and Update: Request access to or correction of your Personal Data.
• Delete: Request deletion of your Personal Data, subject to legal or contractual exceptions.
• Opt Out of Marketing: Stop receiving marketing communications by following unsubscribe instructions or contacting us.
• Opt Out of Model Training: If you do not want your submitted Content used to train or improve our AI models, please email support@bookmypro.ai with your request.